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The Internet is a potentially powerful component of your overall marketing strategy. First you need connectivity so you can see what is out there and start gleaning information off of the internet useful to
your organization.
E-Mail is next. It allows you to communicate with your customers, vendors etc. Then a web site should be considered. It could be a simple on line flier or brochure, a catalog or a full scale e-commerce site. Domain Names and Web Site Hosting are other parts of the equation.
A Domain Name is a great thing to have. It identifies your Internet presence with your company. It allows your E-Mail to reflect your Corporate Identity.
And it is very inexpensive. It costs $35.00 a year to maintain one, then you need an ISP to host your Domain Name and that is it!
Domain Names are used as follows: Web Site Address: www.mycompanyname.com E-Mail Address: personsname@mycompanyname.com Cusome Names on your Web Site or your marketing informationthat let you
know where it is that a comapny is seeing your marketing materials: website@mycompanyname.com widgeta@mycompanyname.com mailer55@mycomanyname.com
As you can see, having a Domain Name definitely has its benefits.
A Web Site today is a key component for many businesses today.
No matter how small or large your company is, so many of your customers have internet access and expect the companies that they do business with to have an internet presence, that having a Web Site on the Internet is critical. It can be as simple as a page with your Company Name Address and Phone Number. It can be an On Line Brochure. It can be a catalog of products, jobs or services that your company offers. It can even be a full E-Commerce Site that directly generates income for you.
But even if it is basic, you should get something on the Internet soon. It should also tie into all of your marketing, so people can become aware of it and visit it. Need a Web Site?
Call MTN. We’ll give you the advice you need and help you get it done?
E-Mail is now an absolute necessity for almost every business these days. Almost everyone has e-mail; customers, vendors and most other businesses. Much information and technical support is garnered over the internet
via e-mail. So how much e-mail do you need? Even the most basic internet account gives you 5 e-mail addresses and lots of free e-mail is available out there.
But if a total Company image is what you are looking for, you have to have your own domain name. This allows your e-mail address to identify your company and give customers your web site address at the same time.
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